59% of women say they feel under-represented in campaigns and size ranges from their favourite fashion brands.
437 is a Toronto-based intimates and loungewear brand. Their most recent campaign, titled #437Reasons, celebrates and bring awareness to a multitude of reasons to celebrate body positivity.
#437Reasons promotes self-acceptance and self-confidence through a social media campaign, which show models of various body types, skin tones and able-bodiedness.
There isn’t a specific body required to wear 437 products; Every Body is Beautiful.
A conceptual campaign produced as a curricular project at OCAD University.